All PFN ARTICLES

Australia is ending 2025 in full identity-rebuild mode, and food is the battlefield. According to new social and search data from Pureprofile and Quilt.AI, Australian consumers are loudly declaring the future belongs to them, their producers, their ingredients, their provenance lanes, with 81% of trending sentiment fixated on "Australian-made" goods and the cultural comfort of eating from their own backyard.

Italy has its UNESCO cuisine moment, but Japan just slid in with something arguably more disruptive in the form of a dessert made from air. Ajinomoto’s conscious brand Atlr.72 has officially launched Mochelie, a mochi-filled almond tart powered by Solein, the world’s first commercial “protein from air.” It's just hit Singapore shelves in three flavours, and yes, it’s still a pastry, with a carbon footprint reading more like a rounding error.

The global protein drink market is exploding again, not because people are suddenly bodybuilding in their lunch breaks, but because everyday consumers are chasing quick nutrition without the “gym bro” baggage. According to new industry data, the market already sits at US $32 billion and is barrelling toward US $76.5 billion by 2032, powered by wellness culture, plant-based swaps, and the growing obsession with “clean-label energy in a bottle.”

India’s snack aisles are mutating again and this time, they’re going fully functional - India's plant-based snack boom. Seaweed chips, protein-packed bites, and fortified mini-meals are turning up in every metro, and they’re not framed as “vegan alternatives.” They’re just… snacks. Quick, nutritious, fuss-free, and engineered for a population that lives on the move.

China has just made one of the biggest protein calls of the decade and barely anyone outside the industry has clocked it. The National Health Commission has approved mycoprotein (Fusarium venenatum) as a new food raw material for the first time, thanks to an application by Jiangxi Fushine Biotechnology.

Victoria, Australia has just given plant-based protein a serious upgrade, opening a $12 million Plant Protein Hub and glasshouse at Agriculture Victoria’s Horsham SmartFarm. This isn’t a token ribbon-cut, it’s a fully kitted-out engine-room with shared labs, a test kitchen, analytical gear and grower access, built to turn lentils, chickpeas and field peas into the next wave of high-protein products.

If you want to know where food is really heading over the next five years, forget the doom-scroll headlines about collapsing plant-based sales. The real story is happening in fermentation tanks, mycelium reactors, lipid biodesign labs, cultivated-meat cell bays, AI flavour engines, and vertical farms pushing out produce with military precision. According to TRENOS, these 20 companies, the Global Top 20 Food-Tech Companies, are building the infrastructure of the next food syst

Consumers might not care about CRISPR Mycoprotein, Fusarium venenatum, or metabolic engineering, but they absolutely care about food that’s cheaper, cleaner, and doesn’t taste like damp cardboard. That’s why this new “super-mycoprotein” - breakthrough matters. Researchers have taken the fungus behind mainstream mycoprotein (think Quorn) and hacked it to grow 88% faster, using 44% less sugar, and slashing emissions by up to 60%.

So here’s the twist you didn’t see coming: chlorella just got an upgrade, and it didn’t come from the usual pond-grown suspects. Israeli innovator Brevel has quietly slipped into the microalgae game with Purallis, a lab-lit, illuminated-fermentation chlorella not behaving like the swampy, iron-heavy stuff the category has been stuck with for decades.

If the world needed a plot twist in the protein story, this is it - Methane into proptein - researchers at the University of Canterbury and the New Zealand Institute of Bioeconomy Science are showing that methane, yes, methane, can be converted into high-quality protein using microalgae and methanotrophic bacteria. It’s early-stage science, but the implications land squarely in future-food territory.

Strap in: the European Space Agency (ESA) has just signed a deal with Finnish startup Solar Foods to test a protein powder made from microbes, air, electricity and urea (yes, that urea, found in urine) aboard the International Space Station; giving a whole new meaning to pee protein!!

Plant-based egg innovator, Crafty Counter’s new Protein Buns are the kind of functional convenience foods consumers are absolutely primed for - soft, gluten-free, microwave-ready, and stuffed with a hemp-based “egg” scramble packing 40% more protein per gram than a real egg. In a protein-obsessed food economy, this is the kind of micro-innovation that creates its own demand curve.