Gen Z is back in the survey spotlight once again as their penchant for sustainable foods displaying transparency is redefining how companies

The results are in and according to a survey by YouGov, Gen Z consumers are increasingly willing to pay a premium for grocery products alig

From artisanal small-batch pickles to the audacious introduction of pickle-flavoured candy sour balls, pickles have transcended their tradit

Australian based cultivated meat start-up, Magic Valley cites concerns from the Gen Z or Zoomer generation, those born late nineties-early 2

A recent analysis by The Brainy Insights forecasts a bullish future for the protein snacks market, predicting its growth from USD 4.8 billio

"Young consumers are craving bold and unusual flavour combinations, influenced by social media and a quest for novelty."

Amidst the expanding $182.7 billion global functional beverage industry, a symbiotic relationship is emerging between traditional Ayurveda w

Gen Z Embraces Plant-Based Protein Snacks Over Traditional Meals

Are GenZs Driving Global Vegan HOT Sauce Growth?

The latest Grains of Truth 'EAT x GlobeScan A consumer report on healthy and sustainable food systems is out for 2023. The report clearly...