In a bold move to satisfy evolving consumer needs, Israeli based snack maker, Meir Bagel, is gearing up to launch the first legume pretzels in the world-"Crisp Power" pretzels, will go on sale on Amazon in the new year.

This latest offering from the makers of the popular Dream Pretzel is set to redefine snack standards, boasting an impressive levels of protein and minimal carbs per serving.

Source: Dream Pretzels

Crisp Power is strategically crafted to cater to the growing number of health-conscious consumers increasingly seeking snacks aligning with a protein-rich, low-carb diet. The shift towards more nutritious snacking options reflects a broader trend in consumer habits, as people become more aware of the impact of diet on overall health and well-being.

Gilad Zilberberg, the founder and CEO of Meir Bagel, says 'Crisp Power' is an exciting innovation, suggesting it will become a new favourite among the Dream Pretzel community and those pursuing a healthier lifestyle.

“After years of refining our recipe, we're thrilled to offer a snack that merges the beloved flavour of an everything bagel with the crunchy satisfaction of a pretzel,” says Gilad Zilberberg.

Founded in Israel over half a century ago, Meir Bagel began its journey with salty pretzel sticks. Today, it stands as the third leading brand in Israel’s baked snack category and enjoys a global presence.

The introduction of Crisp Power pretzels is not just a new product launch; it represents Meir Bagel's commitment to innovation and its response to a market increasingly demanding wholesome, nutritious options.

Packed with plant-based protein, high in fiber, sugar-free, and never fried, Crisp Power aims to provide up to 30% of the daily recommended protein intake in just one serving.

Source: Dream Pretzels

This launch marks a significant step for Meir Bagel, as it continues to adapt and evolve in a market increasingly focused on health, wellness, and the nutritional value of everyday foods.

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