Taking your daily vitamins is getting a delicious upgrade, and it’s not stopping there as protein supplements might soon join the gummy revolution. Gummies and lozenges, once the domain of kids’ multivitamins, are now gaining traction across all age groups as a fun and convenient way to boost health. This growing trend is reshaping how supplements are consumed, with the global gummy market projected to hit USD 9.3 billion by 2027.
Leading the movement in this space (quietly and effectively, of course) is Israeli based, TopGum Industries, which has just acquired Island Abbey Nutritionals, a Canadian company known for its gummy and lozenge supplements. The deal strengthens TopGum’s North American footprint and is expected to push its annual revenue beyond USD 100 million.
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But gummies aren’t just about vitamins anymore. Innovators are exploring how to deliver proteins, a staple of many diets, in these convenient formats. While protein is traditionally associated with powders, shakes, or bars, new technology is making it possible to pack protein into bite-sized, delicious gummies or lozenges. Imagine grabbing a quick protein hit in the form of a chewy gummy instead of lugging around a shaker bottle.
Island Abbey’s production facility in Prince Edward Island is ready for this kind of innovation. Equipped with cutting-edge manufacturing technology, the facility specialises in formats like starchless depositing and centre-filled gummies. Combined with TopGum’s expertise in plant-based, allergen-free, and clean-label supplements, this could open the door to protein-packed gummies that cater to health-conscious and on-the-go consumers.
It’s not just athletes and fitness enthusiasts who stand to benefit. As interest grows in functional foods and personalised nutrition, more consumers are looking for easy ways to incorporate protein and other nutrients into their day. The convenience and flavour of gummy supplements make them appealing to busy professionals, parents, and anyone who wants their health boost to feel less like a chore.
Eyal Shohat, CEO of TopGum, sees this as the natural evolution of supplements: “We’re committed to creating products that not only deliver health benefits but are also enjoyable to consume. With Island Abbey’s capabilities, we can explore new horizons like protein gummies that offer both function and flavour.”
With the acquisition expected to finalise in early 2025, this partnership could mark the start of a broader shift in how we approach supplementation. Gummy proteins may still be in their infancy, but if the success of gummy vitamins is anything to go by, it won’t be long before they become a staple on store shelves. From vitamins to proteins, staying healthy has never been sweeter or easier.
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