Well, well, well Beyond Meat is at it again, this time turning up the heat with two new pre-seasoned plant-based steak options.
Meet Beyond Steak Chimichurri and Beyond Steak Korean BBQ-Style - big, bold, and dripping in borrowed flavour. One’s a punchy Argentinian green sauce classic, the other a sweet and tangy Korean-style BBQ dream. And they’re both landing in Sprouts Farmers Market stores across the US right now.
Source: Beyond Meat - New product lines
It seems global flavours are the marketing trick that just keeps giving, and Beyond Meat is playing straight into it. Argentine chimichurri, a garlicky, herby staple best known for being slathered over sizzling beef, is now conveniently repurposed for a plant-based future. Meanwhile, the sweet-salty magic of Korean BBQ, already a mainstream darling thanks to bulgogi and K-culture’s global takeover, is another safe bet.
So, is Beyond leading the charge here, or just following the trend train? Let’s be real, this is about tapping into what’s already hot. Korean BBQ and chimichurri have long been culinary rockstars, and Beyond Meat is smartly banking on their mainstream appeal to push more plant-based steak.
Flavour trends aside, the nutritional credentials are solid. Each serving delivers 20g of protein, 1g of saturated fat, and zero cholesterol, earning official health stamps from both the American Heart Association and the American Diabetes Association.
Drew Lufkin, Senior VP of Sales at Beyond Meat, says they’re “giving fans two mouthwatering, ready-to-go options that make dinner even easier.” Which is another way of saying, just heat, eat, and pretend you cooked something impressive.
Source: Beyond Meat Korean BBQ
The move follows Beyond Meat’s recent revamp of its Beyond Burger, Beyond Beef, and Beyond Sausage, now made with avocado oil for an extra health halo.
Beyond Steak Chimichurri and Beyond Steak Korean BBQ-Style - whether they’re a bold step forward for plant-based eating or simply a smart response to shifting flavour trends, they’re sure to get people talking.
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