Beyond Meat, has announced a significant update to its flagship product, the Beyond Burger, introducing a new recipe filled with healthier ingredients and aiming to offer an improved nutritional profile. This marks its latest attempt to rejuvenate consumer interest and reverse declining sales figures.
The new formulation of the Beyond Burger swaps out canola and coconut oils for avocado oil, a move the company says will reduce the burger's saturated fat content to just 2 grams per serving while still providing a substantial 21 grams of protein and only 230 calories.
Source: Beyond Meat
This change is part of Beyond Meat's ongoing efforts to closely mimic the sensory experience of eating traditional meat while leveraging the nutritional benefits of plant-based ingredients.
Beyond Meat's CEO, Ethan Brown, says the changes are significant. "Beyond IV represents a transformative step forward in delivering plant-based nutrition to the consumer in the form of meat", says Ethan Brown. He further emphasised the meticulous selection of ingredients in the burger's fourth iteration, from the monounsaturated fats in avocado oil to the protein and fiber sourced from peas, red lentils, faba beans, and brown rice.
Source: Beyond Meat
This latest version is the result of a "multi-year research effort" and is expected to hit US stores by the northern spring.
The 're-launch' comes at a critical time for Beyond Meat. The company has experienced nearly a 30% drop in restaurant and retail sales in the third quarter over the past two years, with its stock value plummeting by more than 50% since the beginning of 2023. Despite these challenges, news of the revamped burger saw Beyond Meat's stock rise by almost 4% on Wednesday.
The update aims to address consumer demands for healthier, more sustainable food options and could play a crucial role in revitalising Beyond Meat's position in the competitive plant-based meat market.
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