Well, well, well, looks like the meat industry just took another hit. In the biggest blind taste test of its kind, thousands of self-proclaimed meat lovers got duped… and they didn’t even mind.
Redefine's Plant-Based Burger just bagged the TASTY Award from NECTAR, proving once and for all that plant-based burgers aren’t just playing in the same league as beef, they’re winning. More than half of the carnivores on the panel rated it the same or better than the real thing. Yes, you read that right.
Source: NECTAR -Redefine Burger just like animal meat
This wasn’t some niche, feel-good veggie burger moment. This was a serious blind sensory test, designed to sort the “close, but no cigar” wannabes from the real deal. And Redefine’s burger? It smashed expectations, cementing itself as a true mainstream contender.
Let’s be honest: the biggest barrier to plant-based meat is taste. People will try anything once, but if it doesn’t hit the right notes, they’ll beeline straight back to beef. Redefine knew this, so they focused on flavour, texture, and that unmistakable “bite” that makes a burger… well, a burger. And it worked.
Winning the TASTY Award is a huge deal. It’s not just a trophy for the shelf, it’s proof plant-based burgers have officially crossed over. If meat-eaters can’t tell the difference (or better yet, prefer it), the shift away from traditional meat isn’t just coming. It’s already happening.
So, to the doubters, maybe it’s time to take a bite.
ENDS:
Comentarios