The humble fish and chips, a staple of British and antipodean cuisine, is undergoing a revolutionary transformation, driven by the rising demand for plant-based fish & chips. With the global fish market forecasted to expand significantly in the coming years, the traditional fish and chips segment is ripe for innovation.
Boldly Foods Australian Founder, Allen Zelden, is gung ho about the evolution of this culinary icon. "With plant-based seafoods still uncharted territory for millions, and food service operators increasingly open to inventive alternatives, it's the surprise and delight in people's faces when served such plant-based deliciousness that reminds me why I love what I do," says Allen Zelden , encapsulating the mission to redefine a classic dish through a sustainable lens.
Enter Fishmongers Bondi Beach where Boldly were spotted 'plate-testing' their plant-based fish products in this truly authentic environment.
Source: Allen Zelden - Boldly's Battered White Fish and chips served with mayo and lemon.
Across the UK, Australia, and New Zealand, a variety of plant-based fish alternatives are already making waves. In Australia, Future Farm's Tvna and OmniMeat's Golden Fillets offer the flavours and textures of seafood without the environmental cost. The UK's market is similarly enriched with options like VBites Fishless Steaks .
These offerings not only cater to vegans but are becoming a mainstream choice, reflecting a shift in consumer preferences towards more ethical and environmentally-friendly options. Restaurants and food services are increasingly adapting their menus to include these innovations, signaling a broader acceptance and potential for growth in this sector.
Source: Allen Zelden - Slide showing Boldy's plant-based fish products
As Boldly Foods aims to accelerate the proliferation of plant-based fish and chips globally, they tap into a growing consumer expectation plant-based options should be available universally, akin to the expansion seen in other fast-food sectors.
This movement isn't just about offering an alternative; it's about setting a new standard for what comfort food can be; sustainable, ethical, and still utterly delicious. If these images are anything to go by then fish and chips are about to enter an entirely new real as Boldy Foods goes where few have ventured before.
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