In another 'change of colours' within the plant-based products sector, WNWN Labs, the UK-based innovator behind the sensational cacaoless chocolate, has announced a strategic rebrand to "WIN-WIN." The rebranding signifies not just a new name but a continued commitment to sustainability and innovation in the food industry.
Dr. Johnny Drain, CEO and Founder of WNWN Labs, shared insights on social media into the rebranding, "What do you think? WNWN has had a rebrand and become. WIN-WIN. A small semiotic shift, but the same two syllables. And still the same fermentation-powered cocoa-free choc," says Johnny Drain. This change continues to underscore the company's ethos and its innovative and revolutionary approach to food production.
Source: WIN-WIN - Dr Johnny Drain and new packaging
The rebranding from WNWN to WiIN-WIN is more than a mere change of name; it reflects the company's underlying philosophy and its aspirations for the future.
"Why the refresh? The acronym 'WNWN' originally derived from the phrase ‘Waste Not, Want Not,’ and stemmed from our desire to transform food waste and unloved ingredients into delicious, sustainable products for all, as well as combating inequity and environmental transgressions along the food chain. While that mission remains the same, we wanted a touch more clarity: people kept saying 'double-u-en-double-u-en' which was getting kinda awkward for everyone. So, the change really is win-win," added Johnny Drain.
Source: WIN-WIN
This rebranding comes at a time when the global conversation around chocolate and cocoa production is intensifying, with issues such as rising cocoa prices and ethical production practices gaining prominence.
WIN-WIN's innovative approach, leveraging fermentation to create cocoa-free chocolate, positions the company at the forefront of sustainable and ethical food production, offering a delicious alternative amid the challenges facing the chocolate industry today.
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