Australian startup Fascin8foods is making waves with its innovative mushroom-based range, FROOM, now available at select Harris Farm Markets across Queensland, New South Wales, and Canberra. The product line, featuring burgers, balls, and mince, taps into the rising demand for minimally processed, plant-based wholefoods free from soy, wheat, and artificial additives.
“Being available at Harris Farm Markets is a huge milestone for FROOM,” says Fascin8foods Founder and CEO Jenny Joseph. “We’ve always admired their focus on fresh, high-quality produce and couldn’t imagine a better partner for introducing our mushroom-based range to health-conscious shoppers.”
Source: FROOM range on Harris Farm shelves - Jenny Joseph Founder + CEO Fascin8foods Ltd
With more Australians actively reducing their meat intake - one in three according to recent studies, the timing couldn't be better. Supermarkets have reported steady growth in plant-based food with sales doubling since 2019, driven by consumers seeking sustainable and healthy options.
FROOM is currently available in 12 Harris Farm locations, three in Queensland, seven in New South Wales, and one in Canberra. The partnership aligns perfectly with Harris Farm’s reputation for championing fresh, innovative products, setting the stage for Fascin8foods to carve out a niche in the competitive plant-based market. FROOM also scored coverage in Harris Farm's monthly customer newsletter. (below)
The company’s expansion doesn’t stop at retail. Fascin8foods has also partnered with CaterCare, bringing FROOM to schools and universities, where it’s being lauded for its nutritious, additive-free profile.
“Consumers want real, honest options,” Jenny Joseph adds. “FROOM is for anyone looking to eat better without compromising on taste or quality.”
As mushroom-based proteins gain traction worldwide, FROOM’s success reflects a broader shift towards clean, sustainable eating and Fascin8foods is leading the charge Down Under.
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