Dominant mediterranean plant-based manufacturer, Heura decided it was time to take their burgers onto the football pitch for some high-level focus grouping. What they got was a classic FC Barcelona Femeni verses Heura Foods burger face-off - not so much a stare down but more like a chow-down.
They lined-up members of the team they sponsor in the Spanish women's league for a shootout of honest proportions.
Source: Heura Foods
At stake was the reputation of the Heura Foods burger for plant-based taste, flavour, aroma, and nutritional satisfaction and the women came out on attack!!
Source: Heura Foods
Check out the video capturing responses from Assisat, Mapi, Aitana, Ingrid and Lucy as they trade their soccer balls for burger buns.
Source: Heura Foods
Last year FC Barcelona and Heura Foods dished up a fresh sponsorship deal solidifing the food brand's role as a collaborator with the Barça Women's team. The exciting partnership is set to span three seasons, extending until the 30th of June 2025.
With a mutual commitment to making a positive societal impact, the two brands have joined forces on various initiatives aimed at fostering a globally sustainable food system. Moreover, they will work together to invigorate the realm of women's football, propelling it to new heights.
For the record the Heura Classic burger won 'the match' as the women hoed into the the 22% protein morsels jam packed with pea, beetroot, carrot, apple, heaps of vegetable fibre, including iron and vitamin B12.
To find out more about HEURA FOODS CLICK HERE.
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