Well, folks, it finally happened. The Idaho Potato Commission (IPC) has taken the world's collective obsession with French fries and slathered it straight onto our lips. And the result? Kiss of French, a limited-edition french fry lip balm infused with real Idaho potatoes, vanished from virtual shelves in just 48 hours.
Yes, in the grand tradition of "things that should not exist but do," the IPC's latest stunt, following their viral Frites by Idaho French fry perfume, has proven once again people will absolutely buy anything reminding them of deep-fried comfort food. It’s official - we are now just one marketing meeting away from a full potato-scented skincare line. Face mask? Body butter? Fry-scented deodorant? Anything is possible.
According to IPC President and CEO Jamey Higham, the whole thing is about taking people's “full-on obsession” with fries to the next level. And Americans are obsessed with over 9 billion pounds ( 4.08 billion kilos) of fries are consumed annually, and apparently, this isn't enough.
So what’s actually in this thing? Unlike your standard-issue lip balm, Kiss of French is made with real mashed Idaho potatoes, blended into a formula supposedly hydrating your lips while making you smell vaguely like a drive-thru. Whether that’s appealing or alarming is entirely up to you.
The bad news? It’s sold out. The good news? IPC is offering one last shot at getting your hands on it via an Instagram giveaway. So if you’re still desperate to Pucker up with potatoes, head over to @idahopotatoes and start liking, sharing, and probably pledging lifelong loyalty to spuds.
What’s next? Fries-as-a-Service? Limited-edition tater tot toothpaste? Fry-scented hair gel? At this rate, nothing is off the table.
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