Christchurch based, Grater Goods, with its roots firmly plant-based, is set to debut two innovative festive roasts, a Maple Glazed Roast Furkey and the Apricot Glazed Roast Chickun in time for Christmas dinner.
The launch is seen as a significant move for the vegan and plant-based community in New Zealand, who previously relied largely on international sources for similar festive roasts.
Source: Grater Goods
The products will be accessible to a wide range of consumers being launched across retailers including Woolworths NZ, Farro, The Vegan Shop, as well as selected New World, PakNSave, Fresh Choice, and Super Value outlets around New Zealand.
Grater Goods, although a small team, is clearly focused on making a significant impact in the plant-based food industry. Each of the 1kg roasts is crafted to serve a sizable gathering, making it a fitting choice for festive family dinners, even appealing to those previously skeptical about plant-based alternatives.
Source; Grater Goods
This initiative is not the only accolade to Grater Goods' name this year. They were recently recognised as finalists in the 2023 New Zealand Food Awards. Their innovative Carrot Lox, a plant-based alternative to smoked salmon, was shortlisted in the 'novel' category. Considering the value of the salmon market in New Zealand stands at $178 million, Grater Goods is strategically positioning itself to tap into this segment.
Source: Grater Goods
The growing trend, with 42% of Kiwis and Australians incorporating plant-based meals into their weekly diets, coupled with the challenges facing salmon farming, indicates a promising direction for Grater Goods.
The company's drive for innovation this year has been unstoppable. They have hinted at launching a new novel plant-based seafood option in 2024, cleverly termed "seefood".
Earlier in 2023, Grater Goods also witnessed a successful crowdfunding campaign, which will aid their expansion into the Australian market. With such initiatives, Grater Goods is certainly marking its presence in the plant-based food industry.
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