US based, Elmhurst 1925, known for its range of clean-label plant-based milks, is venturing into the vegan meat sector with TerraMeat, a plant-based 100% hemp-based chicken product.
Hemp protein, the sole ingredient in TerraMeat’s plant-based chick’n, is a superfood known for its high protein content and essential nutrients. Each serving delivers an impressive 26 grams of plant-based protein, along with vital nutrients like calcium and iron. This clean-label product stands out in a market often criticised for heavily processed ingredients.
Source: Elmhurst
TerraMeat is designed for convenience and versatility. Consumers can easily transform the hemp grain powder into a chicken alternative by adding water and oil, heating for 90 seconds, and seasoning to taste. The product is available in two formats: a starter kit, which includes the hemp protein powder, a mixing glass, a spatula, and a seasoning blend; and a refill pack for continued use.
Elmhurst's TerraMeat product compares more than favourably with similiar products on the market and the company is telegraphing the differences.
Source: Elmhurst
Elmhurst’s foray into hemp-based meat products aligns with the growing consumer demand for minimally processed, clean-label foods. By leveraging the nutritional benefits of hemp, Elmhurst aims to provide a nutritious and sustainable alternative to traditional and plant-based meats.
This launch comes at a time when the plant-based meat market is evolving rapidly, with major players like Beyond Meat introducing new products. Elmhurst’s unique approach, focusing on hemp protein, sets it apart from competitors and confirms its dedication to quality and innovation in plant-based nutrition.
For more details on TerraMeat and its innovative use of hemp CLICK HERE
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