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How Mintel's 2025 F & B Trends will Transform Shopping Carts


PFN Ai Archive shopping trends  2025

Imagine walking into your local grocery store or browsing an online food site in 2025, and you find your shopping experience has been revolutionised to cater to your health, taste, and lifestyle preferences. Mintel's 2025 F & B trends show just how these new food and drink trends could make that a reality, transforming the way we think about what lands on our plates.


First up, envision products merging the boundary between food and medicine, influenced by the rising use of weight-management drugs like Ozempic. Your favourite coconut yogurt or smoothie might not just be tagged as ‘healthy’ but scientifically formulated to meet specific nutritional needs like blood sugar control or hormone balance. These products could prominently feature labels like “supports hormonal health” or “optimised for blood sugar management,” making it easier to match your dietary choices with health goals.

Over weight person in the street

Source: © Yaroslaf | Dreamstime.com


Then, consider the growing appreciation for imperfection in our diets. This could lead to a surge in products boasting their quirky, rule-breaking nature. Take ice cream that’s perfectly balanced for breakfast consumption or snacks designed for nighttime cravings with ingredients support a good night's sleep. This rule rebellion means foods traditionally not fitting certain times of the day or dietary patterns might find their way into new categories, reflecting real consumer habits more accurately.

Man having midnight snack

As for the supply chain, imagine a shift towards more localised and regenerative farming practices. This isn’t just about organic labels anymore; it's about buying products sourced from nearby farms practicing crop rotations and natural pest control, which you might access through a local cooperative or a digital platform connecting you directly with food producers in your region. The benefit? Each purchase supports local economies and reduces environmental impact, all while giving you well priced and fresher options.

Frmer serving customer

Lastly, the integration of technology with agriculture could lead to an array of innovative, tech-enhanced foods on the shelves. These might include vegetables grown in vertical farms located within urban areas or fruits from orchards where impact farming techniques manage water and nutrients more effectively. The result is not just better tasting and more nutritious produce but also a consistent, year-round supply no matter the climate challenges.


Mintel’s forecast for 2025 isn’t just about what we will eat, but also how we will eat. These trends suggest a promising future for consumers who want to engage more deeply with their food, understanding its origins, how it’s made, and its benefits for personal health and lifestyle. With this knowledge, they can make more informed choices aligning with health and lifestyle goals.


For more information or to download the full report CLICK HERE.


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