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How Sweet Proteins & OObli Could Fundamentally Reshape Global Cane Sugar Economies

Shifting ground within the confectionery and health food sectors with the spotlight turned towards an extraordinary emerging category of natural sweeteners known as 'sweet proteins'.


The Oubli fruit

These remarkable substances, including the unique 'brazzein protein' derived from the West African Oubli fruit (shown left-courtesy of The Smithsonian), are redefining what it means to enjoy sweets responsibly or without the side affects.


So good is this naturally derived process fermented product, the US FDA has given it the nod to sell or include in food products.


The OObli range of non-dairy sweet-protein chocolates, embodying this innovative approach firmly aligns with a growing consumer demand for health-conscious and environmentally friendly products.


OObli Dark Chocolate

Source: Oobli


Proteins such as brazzein, up to 5,000 times sweeter than refined white can sugar, are at the forefront of this shift. Unlike traditional sweeteners, they offer myriad of health benefits because of their protein-based nature. These benefits include zero impact on blood sugar levels, making them an ideal choice for individuals with diabetes, and a calorie-free profile supporting weight management efforts. Furthermore, their digestion process mirrors that of proteins, devoid of the negative effects sugar has on the body's insulin response and gut health.


On a planetary scale, the cultivation and production of sweet proteins like brazzein herald a new era of sustainability in the food industry. Traditional sugar production is a known environmental stressor, linked to deforestation, water scarcity, and biodiversity loss. In stark contrast, the production of sweet proteins made using the precision fermentation process is a game-changer. This process significantly reduces the environmental footprint associated with sweetener production, requiring less land and water and producing fewer greenhouse gases.


Precision fermentation, in essence, replicates the natural sweet proteins in a controlled environment, eliminating the need for extensive agriculture and thus preserving ecosystems. This not only mitigates the environmental damage but also offers a scalable solution to meet global sweetener demands without compromising the planet's health.


The company also uses the 'sweet protein' in a range of flavoured iced-tea products.


Oobli Iced tea products

Source: Oobli


Currently the value of the global artificial sweeteners market is heading towards $3-billion annually with the cane sugar market itself heading towards $250-billion a year within 5-years. The introduction of 'sweet protein' technology will be a total paradigm shift for the economies of countries like Brazil, India, China, US and Australia, the largest. producers of cane sugar.


The journey of sweet proteins from a niche scientific curiosity to the heart of consumer products like OObli chocolate and teas is a clear illustration of the potential of innovation in addressing some of the most pressing health and environmental challenges. Watch this space!!


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