In the hustle and bustle of fast-moving consumer goods (FMCG), New Zealand startups are making significant inroads into the Australian market, with a leg-up from Seedlab Australia. Known for its robust incubator and accelerator programs, Seedlab Australia offers invaluable support to Kiwi enterprises looking to expand their horizons.
12% of the more than 450 participants in Seedlab's bootcamp programs have so-far hailed from New Zealand, demonstrating a keen interest from Kiwi businesses wanting to leverage Australian markets. This interest peaked in the most recent round, where almost a third - 30% of participants were Kiwi startups, showing a growing trend of cross-Tasman business ventures.
Source: Seedlab Australia showing presentation event.
Seedlab Australia, generously backed by Woolworths, provides a cost-free nurturing environment where businesses fine-tune their products and strategies. Their offerings range from intensive 6-week Bootcamps to the more in-depth 5-month Cultivate accelerator program. These programs are crafted to enhance the retail readiness of products, refine business propositions, and ultimately facilitate entry into major retailers like Woolworths.
The success stories from these programs are telling. Businesses like Angel Food, known for its plant-based cheese, and Vutter, which offers dairy-free butter alternatives, have not only honed their offerings but have also begun making significant impacts in retail spaces on both sides of the Tasman.
Seedlab's focus on plant-based and sustainable products is particularly evident with Kiwi success stories across the ditch like Daily Good with their range of immunity and wellbeing shots, Off-Piste with a range of super-protein packs, Vince Mince, a recent entrant into the Seedlab program and AllMite Gold with a tahini based breakfast spread, along with Sobnah's curry products and SideKick Soda..
Source: Seedlab and various Left to right from top: Angel Food, Vutter, Daily Good, Off-Piste, Group image, Allmite Gold, Vince, Side Kick Soda, Sobhnas
Dr Hazel MacTavish-West, CEO Seedlab Australia says she can see Kiwi involvement in Seedlab growing. "We love the innovation, vibrancy and enthusiasm of our Kiwi Seedlab participants - and the fact that many of them already know (and support) each other. The opportunity for Kiwi founders to take part in Seedlab is a great one, and we hope many more apply to participate. We aim to strengthen our connections with Woolworths in New Zealand in coming months, too", says Dr Hazel MacTavish-West
For New Zealand businesses, the journey through Seedlab's programs is not just about market expansion but also about fine-tuning their operational and supply chain efficiencies. The hands-on mentoring and exposure to industry experts through Seedlab provide a unique opportunity to understand and navigate the complexities of larger retail markets.
As these Kiwi companies continue to flourish under Seedlab's tutelage, the bridge between New Zealand innovation and Australian consumer markets strengthens, promising exciting opportunities for the future of trans-Tasman trade in the FMCG sector.
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