Magic Valley Gears Up for Australian Approval And Global Expansion of Cultivated Meat

Scott Mathias
Mar 12
2 min read

Cultivated meat is coming, whether you’re ready or not. And Australia's Magic Valley? They’re not just ready, they’re moving fast. The Melbourne-based company has its sights set on taking its lab-grown lamb meatballs global, starting with Australian approval and then pushing into Europe, North America, the Middle East, and Asia.

But here’s the thing; changing how people eat isn’t just about making a great product. It’s about getting it into the right hands. That’s why Magic Valley is skipping the supermarket freezer aisle (for now) and heading straight for restaurants. "People don’t want to try cultivated meat, they want to be served it", says the company. When a top chef plates up a dish and says, this is the future of food, suddenly, it’s not some weird lab experiment. It’s dinner.

Source: Magic Valley Cultivated Cultivated Meat Dumpling

And let’s talk about taste. Because at the end of the day, that’s what matters. This writer had the chance to try Magic Valley’s cultivated meat in Melbourne last year, and as a vegan, I was curious but sceptical. But the truth? It tasted exactly like I remember. The flavour, the texture—unbelievably real. The only thing missing? The whole farming and slaughterhouse mess.

Magic Valley knows this isn’t just about novelty—it’s about "helping to build a more sustainable food system, reduce reliance on factory farming, and provide consumers with a better choice." And that choice starts now.

Source: Magic Valley - Cultivated Lamb Balls

Right now, they’re focused on getting the regulatory green light in Australia, but that’s just the start. They’re already working on securing approvals overseas, making sure cultivated meat isn’t just a niche concept but something people actually see on menus and in stores. And once that happens? Game over for business as usual. The future of meat is here; it’s just a matter of who’s willing to take the first bite.

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