Kiwi startup, Moodi just pulled off a gutsy move by taking their cult-favourite Pre + Probiotic Sodas out of cyberspace and straight into New Zealand’s New World and PAK’nSAVE stores. No more online-only exclusivity. No more waiting for the post. Just grab, crack, sip.
Source: Nick Ward and Kate Gatfield-Jeffreys - Moodi Co-Founders
This isn't some calculated corporate boardroom play. No spreadsheets, no focus groups, no overpaid consultants nodding sagely over market trends. This was born out of something radical - actually listening to customers. Moodi’s fans weren’t whispering, they were shouting. They wanted samples. They wanted convenience. They wanted a lower price point to hook into the brand.
So, Moodi delivered. A fizzy, functional drink doing more than just tasting good, it supports gut health, too. "And now, it’s sitting right there in the fridge aisle, a walking (or rather, drinking) billboard ready to go viral in real life", says Co-Founder, Nick Ward in a social post.
The move is less about selling a drink and more about rewriting the rules. Moodi isn't just joining the functional beverage category, they’re flipping the whole script. What if probiotic sodas weren’t bland, boring, or stuck in the "health food" ghetto? What if gut-friendly drinks actually tasted incredible? What if retail marketing wasn’t just about shelf space but about creating a cultural moment?
This is Moodi’s biggest leap yet, and they’re only just getting started.
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