In response to the growing demand for health-conscious and convenient beverage options among Generation Z, New Zealand startup Moodi has introduced its new Pre + Probiotic Sodas. This launch follows the company's success with its Pre + Probiotic powders, which sold one million servings within a few months of their January 2024 debut.
Co-founder Kate Gatfield-Jeffries shared the journey behind the new product on social. "The feedback was incredible, But many customers were asking for something even more convenient and packed with flavour. The natural solution? Create canned Pre + Probiotic Soda."
Source: Moodi - Kate Gatfield-Jeffries Co-Founder of NZ Startup Moodi
Developing the canned sodas presented challenges, with the team dedicating nearly a year to perfecting the product. Gatfield-Jeffries expressed her excitement: "Turns out... making cans is kinda hard! We've been working on this project for almost a year, and I cannot believe they are FINALLY here."
Moodi's Pre + Probiotic Sodas are crafted to support gut health and overall well-being, aligning with Gen Z's preference for functional beverages that offer health benefits beyond basic nutrition. This generation's inclination towards holistic wellness and convenient consumption has been noted in industry analyses, with a significant shift towards functional drinks that promote physical and mental health.
Source: Moodi - New functional sodas
To celebrate the launch, Moodi is offering these sodas as a complimentary gift with orders placed through their website. This strategy not only rewards existing customers but also introduces the new product to a broader audience seeking convenient wellness solutions.
As the functional beverage market continues to expand, with projections reaching US$249.5 billion by 2026, Moodi's innovative approach positions the company to effectively meet the evolving preferences of health-conscious consumers.
For more information CLICK HERE.
ENDS:
Commentaires