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No Country Left Behind as Finland Gets a Taste of Ai-Powered Plant-Based Roast ‘BIFFI’


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Just when you thought plant-based deli slices had peaked, along comes Finland with a juicy little surprise. Meet ROAST BIFFI – a bold, 100% plant-based cold cut developed with a twist of AI wizardry and a whole lot of Nordic no-nonsense.


This isn’t your average alt-meat PR stunt. Rebl Eats – the Finnish food-tech darling known for putting convenience back into climate-conscious food – has officially dropped not one, but two new products, with Biffi leading the charge. They're hitting shelves now at SOK Markets across the country, and K Markets are up next.


 REBL EATS- Plant-based roast beef

Source: REBL EATS- Plant-based roast beef


ROAST BIFFI was developed using Plantagusto’s AI-powered FP3 platform – the same tech that's been quietly rewriting how the next generation of food gets made. Think algorithmically tuned texture, predictive flavour engineering, and ingredient stacks that know your taste buds better than your grandma’s Sunday roast.


And it’s not just a gimmick. Biffi lands with a clean-label promise – none of that weird gumminess or faux ‘meatiness’ haunting past attempts. It’s bold, it’s savoury, it slices like a dream – and it’s Finnish through and through.


REBL EATS- Plant-based roast beef

Source:REBL EATS- Plant-based roast beef


Made for flexitarians and flavour freaks. Developed by AI, eaten by humans. Low-carbon lunchbox game levels up Rebl’s wider line-up of ready-to-eat meals and overnight oats, but this deli moment marks a fresh move into everyday lunch territory. It's snackable sustainability wrapped in recyclable packaging and served with a side of data science.


Finland’s appetite for plant-based innovation is only growing – and with ROAST BIFFI now in the mix, it’s clear, no country is immune to the plant-based wave.



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