Australian and Kiwi consumers, along with other regional Asia markets, are about to see a major shift in the way protein-packed foods are made and sold. Israeli based Kinoko-Tech, a food-tech innovator, is teaming up with Melbourne based Metaphor Foods to bring nutrition rich, sustainable fungi-based foods to market.
The partnership will deliver to a potential market of nearly 350 million people (greater than the entire US population) sustainable, protein-rich foods, not only better for the planet but also designed to be more nutritious than many current plant-based options.
As early as next year, consumers in Australia, New Zealand, Malaysia, Singapore, and Indonesia can expect to see everything from healthy meat alternatives to protein-packed snacks like muesli bars, protein bars, and crispy chips, all made using cutting-edge fungi mycelium technology.
Source: copyright PFN Ai Archives - The above is an imaginative depiction of what Kinoko branded product may look like. This product is not available.
This natural fermentation process boosts both the protein and fibre content of everyday foods without sacrificing taste or texture, giving consumers the opportunity to make healthier, more 'Earth Friendly' choices.
“Our goal is to bring nutritious, delicious options to people who want to improve their health while also supporting sustainability,” says Jasmin Ravid, CEO of Kinoko-Tech. The collaboration with Metaphor Foods ensures these innovative products will soon be available to a broader audience, helping people access healthy, eco-conscious foods fitting seamlessly into their lives.
Source: Kinoko-Tech - Mushrooms and applications - burger pattie and 'meat' on a pilaf of rice.
In addition to being rich in nutrients, the zero-waste production process behind these new foods adds to their appeal, offering guilt-free choices for consumers looking to reduce their environmental impact while still enjoying tasty, satisfying meals.
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