If you want people to eat your cheese, they need to be able to find it. Sounds obvious, right? Yet time and time again, great plant-based products are stuck in niche delis, random stockists, or buried in the back of the supermarket next to something depressing. That’s why The Cheese Cellar, London’s latest plant-based cheese haven - located in the basement of Purezza 45-47 Parkway, London NW1, is doing things the right way - by making their mouthwatering dairy-free creations freely and readily available to the public.
Source: La Fauxmagerie, - The Cheese Cellar under purezza
Run by La Fauxmagerie, The Cheese Cellar is more than just a shop, it’s a full sensory experience. Forget plastic-textured supermarket substitutes because here, plant-based cheese gets the deluxe treatment, expert pairings, creamy bries, sharp cheddars, all served alongside exquisite wines and cocktails. This isn’t about compromise. This is about indulgence.
Source: La Fauxmagerie, - The Cheese Cellar under purezza
It’s the same reason GGBistro in Christchurch, New Zealand, has been such a hit; they put their plant-based menu where people already are, right on the High Street. Whether it's high-end wine bars or supermarket shelves, the key to mainstream success isn’t just making a great product, it’s making sure the right people see it, taste it, and crave it again.
That’s why The Cheese Cellar is doing more than selling cheese, its elevating the entire vegan cheese movement. By being locally sourced, sustainable, and gourmet-quality, they’re setting a new standard. And let’s be real, if cheese lovers in London can swap their dairy for something just as good (if not better), the rest of the world is next.
Oh and BTW if you cannot make it to The Cheese Cellar, La Fauxmagerie's plant-based cheese range is available from all UK Waitrose stores, Planet Organic and their Deli in Purezza.
Moral of the story? Make it delicious. Make it easy to access. And don’t just tell people - show them.
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