Plant-based diets in the UK have seen a remarkable rise over the past five years, with 1 in 6 Brits now identifying as meat-free, totaling 8.6 million people. This includes vegans, vegetarians, and pescatarians, reflecting a broader shift towards conscious eating.
Source: © Kseniia Zatevakhina | Dreamstime.com
Younger generations, especially Gen Z, are leading the change, with over a quarter already following meat-free diets and another quarter planning to switch. London remains the nation’s plant-based hub, with 21% of residents embracing these diets.
The report undertaken by Bryant Research UK also reveals health concerns, environmental sustainability, and ethical considerations are driving this shift, while supermarkets and brands are responding with innovative, affordable alternatives.
Source: Bryant Research UK Plant-Based Diets Graphic
The UK’s plant-based food market, now worth £1.1 billion, continues to grow, with cheeses, non-dairy products and vegan meats becoming mainstream options.
Social scientists predict a tipping point when 1 in 4 people adopt a norm, and the UK is on the cusp of this milestone. As more consumers shift to plant-based eating, the food industry is evolving to meet their preferences with better-tasting, more accessible options.
For those curious about joining the movement or exploring the latest trends, the data shows one thing very clearly and that is plant-based eating isn’t just a trend, it’s the future of food.
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