

$20 Strawberry Food Porn or the Seeds of Insanity
Welcome to Erewhon, Los Angeles’ cathedral of curated wellness, where celery juice is religion and the home of a single $20 strawberry. Yes, one strawberry. Not dipped in gold, not encrusted with edible diamonds, just a very red, very round, very Japanese strawberry, padded in plastic and treated like it’s on loan from the Louvre.
2 hours ago2 min read


Another Pea Protein? Think Again. This One Might Actually Matter.
Just when you thought the pea protein parade couldn’t possibly squeeze in another float, along comes Vertis PB Pea and this one’s not just waving from the sidelines. Meala FoodTech, a spunky Israeli startup with a biotech brain and clean-label conscience, has teamed up with global ingredient giant dsm-firmenich to drop a new texturising bombshell on the European plant-based scene. And surprisingly, it’s not just another dusty sack of pea flour trying to pass itself off as pr
6 hours ago2 min read


Say My Name & Why Calling Your Alt-Protein Product the Wrong Thing Could Kill It Stone Cold
Let’s cut to the chase, naming your product in the alt-protein sector isn’t a branding decision, it’s a survival strategy. Get it right, and you’re dinner-table royalty. Get it wrong, and you’re just another cardboard-textured meat clone haunting the bottom shelf.
1 day ago3 min read


Kiwi Food Brand Exotica Leans Into the Tropical as Weather Patterns Shift
The country’s leading grower of tropical plants and fruits, Exotica is fast becoming a poster child for weather-smart food innovation. Their secret? A mix of horticultural hustle, zero compromise on quality, and a product range reading like a tropical tasting tour for the senses: freeze-dried dragonfruit, botanical extracts, mango spice cubes, and a sugarcane juice so fresh it practically hums.
2 days ago2 min read


TurtleTree Scores FDA Nod for Fermented Lactoferrin – The Dairy Defence Protein Goes Animal-Free
Singapore-based TurtleTree has officially secured regulatory approval in the United States for LF+, its precision-fermented version of lactoferrin, a dairy-derived protein with cult status in the wellness scene for its immune-boosting, gut-balancing, inflammation-smashing abilities.
3 days ago1 min read


Still or Sparkling? Nestlé’s Perrier Water Crisis Bubbles Over as Europe’s Groundwater Turns Toxic
They used to say a Perrier bottle was the height of European sophistication, green glass, tight bubbles, and a whiff of French prestige. But now? It’s starting to smell more like cover-up than class act.
5 days ago2 min read


Aussie Scientists Finally Nail the Plant-Based Dairy-Free Cheese Stretch
It’s taken years of plant-based flops, fridge disasters, and rubbery regrets, but at last, science has served up plant-based dairy-free cheese wheels that grill, melt, stretche and brown. Cue applause from every lactose-intolerant millennial who still remembers the trauma of early cashew 'cheddar'.
5 days ago2 min read


KiwiFruit Into Cowhide? NZ Startup Reinvents Waste with Plant-Based Leather
Forget feedstock, New Zealand’s kiwifruit rejects are being stitched into a very different future. At the centre of it all is KiwiLeather Innovations, a next-gen biomaterials company quietly turning over 50,000 tonnes of orchard discards into a new kind of plant-based leather.
6 days ago2 min read
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