UK-based food-to-go brand Pollen + Grace is kicking off Veganuary 2025 with the launch of an enticing new range of plant-based ready meals available from Waitrose & Partners, Amazon Fresh, and Whole Foods Market. The brand's passionate announcement captures their energy, “Our new Ready Meals are HERE, and we can hardly contain our excitement!”
Source: Pollen + Grace
After months of development and tasting, the new lineup includes:
- Mexican Chipotle Burrito Power Bowl
- Mediterranean Vegetable + Olive Nourish Bowl
- Tikka Chickpea + Vegetable Buddha Bowl
Each meal is 100% plant-based, naturally gluten-free, and packed with at least 13 different plant varieties per serving, aligning with the growing trend of prioritising plant diversity for better gut health and nutrition. These ‘plant points’ indicate the variety of plant ingredients in each dish, from vegetables and grains to herbs and spices, making it easier for consumers to meet the recommended 30 different plants per week.
The meals are not only nutritionally balanced but also housed in 100% recyclable kraft packaging, reflecting the company’s commitment to sustainability.
Source: Pollen + Grace
Co-founders Stephanie Kingston and Kristina Komlosiova say the growing demand for flexitarian dining options, noting consumers are increasingly seeking meals not only convenient but also better for health and the planet.
With their bold flavours, nutrient-rich profiles, and minimal preparation time (ready in just five minutes!), these meals are set to become a go-to choice for health-conscious, time-poor customers across the UK.
Pollen + Grace's launch is supported by a multi-channel marketing campaign, including social media content, influencer partnerships, and in-store promotions, ensuring these vibrant ready meals reach a wide audience this Veganuary.
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