The dairy-free darling of New Zealand, Raglan Yogurt, is set to charm taste buds across the United States starting this May. Founded by the dynamic Latesha Hearth, who also serves as the Chief Ambassador, Raglan Yogurt is expanding its horizons with an exciting launch into the U.S. market. The expansion will commence in New York City from May 13th and will run through July 13th.
Latesha Hearth, known affectionately as Tesh, is the brains behind Raglan Food Co's original coconut yogurt recipe, a product that's revolutionised the dairy-free yogurt scene in New Zealand. Starting from her home kitchen where she experimented to perfect the creaminess and mouth feel of her coconut concoctions, Tesh’s products are now a staple for those seeking plant-based alternatives.
Source: Raglan Yoghurt - Tesh Hearth
“Ten years ago, I couldn’t find a delicious dairy-free yogurt, so I made my own. We've come a long way from cooking small batches on my cooktop to building a dedicated yogurt factory in Raglan," said Tesh Hearth via Social. She aims to replicate her success in the U.S., tapping into the growing market for plant-based products.
The expansion not only marks a significant milestone for Raglan Yogurt but also highlights the increasing demand for plant-based food options in the U.S. According to industry data, the U.S. plant-based yogurt market has seen substantial growth, reflecting a broader shift towards vegan and dairy-free diets among American consumers.
The U.S. plant-based yogurt market is projected to grow substantially over the next decade which bodes well for Raglan. As of 2022, the market was valued at more than $5.00 billion and is expected to reach around $12.2 billion by 2032. This growth is being driven by an increase in the vegan and lactose-intolerant population, heightened environmental concerns, and ongoing innovations in food technology. The expanding market also reflects a broader consumer shift towards plant-based diets and sustainable food options.
Source: Raglan Yogurt
During her stay in NYC, Hearth is eager to connect with fellow B Corps and foodie founders to share insights and explore potential collaborations. As Raglan Yogurt sets up its U.S. operations, Hearth will also be engaging with local communities through product demonstrations at various grocery outlets.
As Raglan Yogurt prepares to serve up its signature flavours stateside, Tesh Hearth invites all food enthusiasts and health-conscious consumers to meet her at demos and taste what she believes is “even better than the dairy options available.” The New York chapter is just the beginning of what promises to be an exciting journey for Raglan Yogurt in America.
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