In an publicity coup of 'extraordinary culinary proportions', Israeli based, Redefine Meat's plant-based 3D printed flank steak made a stunning appearance on Italy's MasterChef, captivating the judges and audience alike. The appearance marks a significant milestone for the 'new meat' industry, with Redefine Meat at the forefront, demonstrating the potential of plant-based solutions in traditional culinary settings in front of millions.
Source: SkyTV Redfine Meat's 3D printed flank steak appears on Italia MasterChef
Redefine Meat's flank steak, a product of lengthy research and development, stood out in the "food of the future" segment of the show. The company's R&D Food Engineering Team Leader Alexey Tomsov said in a social post he was excitement by the opportunity to present their groundbreaking product on such a prestigious platform. The episode not only highlighted the versatility and deliciousness of the Redefine Flank but also emphasised sustainability and inclusivity in food choices.
Source: Sky TV-Opening the mystery boxes on Italia MasterChef
The challenge featured a variety of alternative ingredients, from vegetable steaks made of legumes and cereals to nutritional yeast and coconut oil, all aimed at showcasing future food products in a sustainability context.
Source: SkyTV - The contents of Italia's MasterChef Mystery box.
Among the competitors, Eleonora's dish, "Fillet at Veg-Linton," garnered special attention for its creative use of vegetable meat and chickpea flour, earning praise from the judges for both concept and execution.
Source: SkyTV - "Fillet at Veg-Linton," using Redefine Meat's 3D Printed Flank steak
MasterChef Italia's focus on alternative and sustainable ingredients, including Redefine Meat's 3D printed steak, represents a broader shift in the culinary world towards embracing new food technologies. This episode not only introduced viewers to the possibilities of plant-based meats but also underscored the show's commitment to exploring non-traditional products that could play a crucial role in the future of food, both in taste and environmental impact.
Redefine Meat's success on MasterChef Italia is a clear illustration of the growing acceptance and enthusiasm for alternative proteins, offering a glimpse into a future where plant-based options are not just alternatives but staples in haute cuisine and everyday meals alike.
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