Monatea, a vibrant South African startup, is making bubbles with its innovative sparkling Rooibos tea. By infusing this popular beverage with a burst of sparkle and a blend of organic aromatics, Monatea has created a health-promoting drink gaining traction within its home country and now ready to capture the Aussie drinking pallet at next weeks Australian Fine Food Expo in Melbourne.
Source: Monatea Hibiscus Berry Buchu
Rooibos, also known as 'red bush', is indigenous to the Western Cape’s Cederberg region in South Africa. Recognised for its distinctive taste and numerous health benefits, Rooibos has been a part of South African culture for centuries, initially discovered and used by the indigenous Khoisan people. The tea’s journey from a local herbal remedy to a commercial success story began in the 20th century, spearheaded by entrepreneurs like Benjamin Ginsberg, who saw its potential as a caffeine-free alternative to traditional teas.
The resurgence of Rooibos can be attributed to its unique qualities - Monatea's take is naturally caffeine-free, rich in antioxidants, and offers a soothing carbonation and sweet flavour which it says is already appealing to a broad market. These features, combined with sustainable farming practices intrinsic to its production, might well establish Monatea as a modern day icon of South African health and sustainability. It has definite appeal to the GENZ demographic.
Source: Monatea appealing to the GENZ demographic
Monatea’s entry into the Australian market at the Fine Food Expo marks a significant step in bringing a piece of South African tradition to global consumers, promising a refreshing experience really resonating with the values of today’s health-oriented lifestyles.
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