SuperMeat, an Israeli based cultivated chicken producer, has made strides towards making lab-grown meat market-ready. With a production cost now at $25.97 (USD11.79) per kilogram, SuperMeat’s cultivated chicken approaches affordability, but it still exceeds current poultry prices in markets like Australia and New Zealand.
Australian consumers, for instance, pay approximately 8.61 AUD per kilogram for chicken fillets , while in New Zealand, the cost sits around 15.8 NZD per kilogram . Despite the gap, SuperMeat’s pricing compares favourably with premium US pasture-raised options, signaling significant progress.
Source: Supermeat Cultivated chicken fillet
“Current sentiment around cultivated meat includes skepticism regarding its scalability and market readiness, with concerns that cultivated meat may be more hype than a viable alternative,” said Ido Savir, CEO and Co-Founder of SuperMeat. “Our new report provides proof that with the right technology there is a commercially viable path to market. We see a tremendous opportunity for affordable cultivated chicken meat that supplies the same delicious taste and nutrition as premium chicken, which is a path for consumer and market acceptance and long-term adoption.”
The company’s technological advancements, such as achieving high cell densities and reducing feed costs, have been critical . Muscle and fat tissues are grown within days, slashing resource use by 80% compared to traditional farming methods.
Source: Supermeat Cultivated chicken satay
SuperMeat’s journey illustrates the growing relevance of cultivated meat in the US, Australia and New Zealand, where interest in sustainable and animal-friendly protein sources continues to rise. While cost parity with conventional chicken is still in the works, these developments bring the vision closer to becoming a reality.
For more information CLICK HERE
ENDS:
Comments