Gisborne's record-breaking sunshine during spring and December has led to an early harvest of LeaderBrand watermelons, now arriving in supermarkets two weeks ahead of schedule - a first for the company.
Source: LeaderBrand Gisborne Watermelon
General Manager of Farming, Gordon McPhail, says watermelons flourish in hot, sunny conditions, which Gisborne has abundantly provided this season. "We couldn't have asked for more perfect weather for our summer crops this year. Record temperatures, with long, dry, hot days are ideal for producing large, great quality watermelons,"
Watermelons are a quintessential summer fruit in New Zealand, enjoyed by all ages. The early arrival means Kiwis can savour this refreshing treat longer this summer, perfect for beach outings, barbecues, and picnics.
Beyond their delightful taste, watermelons offer health benefits. Carmel Ireland from 5+ A Day says watermelon is an easy way to add one more piece of fruit into your day as they are delicious and perfect for a sunny day. "Eating a rainbow of colours is important for a healthy diet. Summer is an easy time to increase your variety of fruit and vegetables, especially watermelon, which is always a crowd pleaser. Watermelon is a source of potassium and vitamin C," she says.
Source: LeaderBrand Gisborne Watermelon harvest
LeaderBrand's commitment to quality involves selecting varieties suited to local conditions, hand-harvesting at peak ripeness, and gentle post-harvest handling to ensure optimal taste and texture. Gordon McPhail adds, "It's all part of our reassurance to our customers that when they pick up a LeaderBrand melon, it's going to be the best they can get."
Look for LeaderBrand watermelons with their distinctive stickers in your local supermarket this week, and enjoy the sweet taste of summer earlier than ever.
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