As the plant-based trends-up globally, Thai Union Alternative Protein is tapping into the growing European market with its sustainable alt.protein food products.
Known globally for its John West brand, the company's Plant-Based Tuna Salad making waves, offering texture and flavour of ocean caught tuna designed for salads, wraps, or standalone consumption. This innovative product also makes a clear statement about Thai Union's commitment to sustainable and health-conscious alternatives, which are becoming increasingly important to everyone.
Source: Thai Union Alternative Protein Tuna Sandwich
Thai Union's product portfolio is extensive, encompassing not only traditional seafood items such as canned tuna and frozen shrimp but also cutting-edge alternatives like DHA-enriched tuna oil and various plant-based seafood products. This diversity allows the company to meet a wide range of consumer needs and preferences.
In Thailand, approximately 25% of consumers who opt for plant-based foods are flexitarians, often reducing meat consumption for health and environmental reasons. This trend is buoyed by the country’s rich culinary heritage and significant cultural events like the annual Vegetarian Festival, which promotes widespread adoption of vegetarian diets.
Source: Thai Union Alternative Protein -Tuna Cakes and Tuna Salad
At the upcoming SIAL Paris, Thai Union will not only showcase its Plant-Based Tuna Salad but also seek to forge new brand partnerships to extend its reach of plant-based and alternative seafood products globally. "We’re enthusiastic about sharing Thai Union Alternative Protein's vision for the future of food with our plant-based product innovations at SIAL Paris," says the company. This commitment is part of Thai Union's broader SeaChange sustainability strategy, aiming to integrate environmental responsibility into every facet of its business operations.
By leveraging its deep understanding of seafood from its traditional business, Thai Union is well-positioned to innovate in the plant-based sector, ensuring its products meet consumer expectations for both health and sustainability across the planet.
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