If you want people to remember your brand, you’ve got to put in the hard yards or the hard kilometers !! New Zealand's, The Alternative Dairy Co. is doing exactly that, rolling its Stay Fussy message straight onto the streets of New Zealand and Australia in a traveling café caravan. The mission? Get oat milk into more hands and more morning lattes, one perfectly crafted brew at a time.
Source:The Alternative Dairy Co. - Coffee punters rushing sample the product
Forget static billboards or digital ads nobody clicks on. This is brand-building the old-school way – face-to-face, cup-to-hand. The Alternative Dairy Co. knows oat milk skeptics just need one good sip to convert, so they’re making it impossible to miss. High-traffic spots like Wellington Railway Forecourt and Auckland’s Commercial Bay are being hit this month, giving latte lovers a chance to experience the silky-smooth, barista-approved goodness for themselves.
It’s not just about the free coffee (though let’s be real, that helps). There’s a Stay Fussy prize wheel, a life-sized oat milk display, and a whole vibe that says: "Don’t settle for subpar plant milk." Because in a world where oat lattes reign supreme, the fussy ones win.
Source: The Alternative Dairy Co. And if the coffee and oat milk wasn't enough!!
For The Alternative Dairy Co., this isn’t just a campaign, it’s a full-scale assault on the tastebuds of the Kiwi café-going public. The message is clear - be picky, demand better, and make sure your local barista is pouring the good stuff. And if this tour does its job, pretty soon more cafés will be stocking exactly that.
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