In an industry seeing a growing lineup of healthy and ethical eating options, the 2024 Men's Health Food Awards have recognised the growing acceptance of plant-based innovation, marking a significant moment for non-meat eaters and flexitarians alike.
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This year's award lineup was not just about taste and flavour, it was a comprehensive evaluation of nutritional value, sustainability, and economic viability. Amidst a wide array of pantry staples, meats, and ready-to-eat meals, three plant-based products have emerged victorious, challenging the conventional food paradigm.
Leading the pack is the Beyond Plant-Based Meat Balls, a product truly redefining 'new' protein with its rich flavour and meaty texture, proving even a plant-based diet need not sacrifice the pleasures of traditional meat dishes. Following closely is Impossible's BBQ Pork Bowl, a masterpiece of culinary innovation delivering the smoky, savoury satisfaction of barbecue without the environmental footprint of pork production. Completing the trio of winners is Wholly Veggie's Buffalo Cauliflower Wings, a spicy, tangy snack that offers the crunch and zest of chicken wings but with the health benefits of cauliflower.
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Peter McGuinness, President & Chief Executive Officer at Impossible Foods, says this recognition is a great endorsement. "Impossible BBQ Pork Bowls being named the Best Plant-Based Meal by the Men’s Health Food Awards is a tremendous honour. We pride ourselves on using high-quality, delicious ingredients and appreciate being recognised as part of these awards that showcase foods high in protein, healthy fats, and fiber," says Peter McGuinness.
The selection criteria for this year's awards were stringent, focusing on nutritional content, including high protein, healthy fats, and fiber, while maintaining a sensible calorie count and minimal added sugar. Preference was given to organic, sustainable products with concise ingredient lists and emphasising the question of value for money.
The inclusion of these plant-based marvels in the list of the 50 Best Food Products for Men for 2024 is not just an achievement for the winning companies but a testament to the evolving landscape of men's health and nutrition. It signals a growing acknowledgment deliciousness and diversity in diet can coexist with health, sustainability, and budget-friendliness, inviting consumers to explore new horizons without compromise.
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