Twinings is tapping into the Gen Z market with its latest launch of fortified sparkling teas. The trio of new offerings aim to provide a fresh twist on traditional tea by combining the classic beverage with a 'bubbles lift', catering specifically to younger consumers who prefer aeration over alcohol.
Source: Twinings
The new range features three distinct flavours:
Defence: A vibrant mix of zesty orange with passionfruit, elderberry, and an infusion of Chinese green tea.
Refresh: A tangy blend of juicy raspberry lemonade with hibiscus and Chinese white tea.
Boost: A zingy fusion of lemon with ginger, lemon balm, and Indian black tea.
This new range of sparkling teas are more than just a delicious refreshment; they are fortified with vitamins and minerals, including antioxidant Vitamin C, making them a healthy choice for an afternoon pick-me-up. The drinks contain no added sugar and are designed to appeal to health-conscious consumers, with each can having less than 50 calories.
Twinings' initiative to blend traditional tea with sparkling water and fruit juices responds to a growing demand for innovative, health-focused beverage options. This strategy not only diversifies their product lineup but also introduces tea in a novel format resonating with the lifestyle and preferences of younger audiences, potentially ushering in a new generation of tea enthusiasts.
Source: Twinings
This launch is part of Twinings' broader mission to innovate within the beverage industry, harnessing their 300 years of expertise to create products meeting modern consumer needs while maintaining the quality and heritage the brand is known for.
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