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US & Kiwi Companies Join Forces to Elevate Pea Protein Market

In a significant move to meet the soaring global demand for sustainable and allergen-free plant proteins, US based, GreenVenus has teamed up with Plant Research NZ with the aim to produce novel field pea varieties to create clean pea protein sources for both human and pet food industries.


The emphasis of the partnership is to develop peas that overcome common hurdles such as 'off-putting flavours' and poor digestibility. Leveraging GreenVenus's proprietary Primavera gene editing technology, the collaboration seeks to introduce high-yield, climate-resilient pea cultivars to the market.


Yellow peas in a field

Source: Green Venus Yellow Peas


Field peas are gaining traction as a preferred protein source over traditional soybeans due to their exceptional nutritional value, including a favorable amino acid profile and high fibre content. Despite their potential, pea proteins face challenges in yield optimisation and climate adaptability. This initiative aims to address these issues head-on, promising significant advancements in plant protein technology.


"By combining GreenVenus's advanced genomics tools with Plant Research NZ's breeding expertise, we're poised to deliver innovative solutions that cater to the pressing needs of the food industry," says Dr. Shiv Tiwari, CEO of GreenVenus. Adrian Russell, CEO of Plant Research NZ, adds, "This collaboration is a testament to our commitment to sustainability and our belief in the power of plant-based proteins to revolutionise food systems worldwide."


Dried yellow peas

Source: Public Domain - Dried yellow peas


By harnessing the best of biotechnology and breeding expertise, these two innovators hope to pave the way for a future where plant-based proteins are a staple in diets worldwide, offering a viable solution to the environmental and ethical issues posed by traditional animal protein sources.


This initiative reflects a shared vision for a healthier planet and a step forward in the journey towards sustainable food solutions.


For more information about Green Venus CLICK HERE


For more information about Plant Research NZ CLICK HERE


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