In a striking turn of events, New Zealand’s Maker oat milk powder company, founded just over a year ago, has found itself overwhelmed by unprecedented demand following two major hurricanes in the southeastern United States.
Source: Maker Milk Co-Founder Danika Charity
Danika Charity, the company's co-founder, in a social post reveals the October storms in the US led to an unexpected surge in sales, depleting Maker’s oat milk powder stock within 48 hours. The spike highlights the appeal of oat milk powder’s convenience and nutrient density, especially for emergencies, but also illustrates the challenges a young company faces when scaling to meet global demand.
Despite being temporarily out of stock, Maker says it's working overtime to fulfill orders, with pre-orders scheduled to open soon, ensuring customers can get their supplies in before the end of the year.
Danika Charity has expressed deep gratitude to Maker Milks growing community, saying lessons have been learned and the Maker team remains dedicated to making oat milk powder accessible worldwide.
The rapid ascent of Maker comes amid rising global interest in oat-based milk alternatives, with Otis Oat milk bringing its operations back to New Zealand earlier this year.
Source: Maker Milk - Powdered Oat Milk
New Zealand’s oat industry, long known for its high-quality, sustainable crops, has become a fertile ground for plant-based innovations. However, as this new wave of popularity surges, questions loom about the sustainability of continued growth. With global oat milk demand set to soar, balancing environmental impact and production capacity remains crucial for New Zealand.
As Maker gears up for its next phase, the story of this small Kiwi startup mirrors the broader trajectory of the plant-based sector, navigating rapid expansion while staying true to its values and adapting to a volatile global climate landscape. Watch this space!
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