Australia’s plant-based revolution just got a serious upgrade with the nationwide launch of vEEF, the country's first carbon-neutral plant-based range. Produced by The Aussie Plant Based Co., this chef-crafted lineup features four new products designed to rival conventional meat in taste, price, and environmental impact.
CEO and 3-hatted chef Alejandro Cancino says, “Our new vEEF range offers a sustainable, flavour-packed option at price parity with meat, a game-changer for both eco-conscious and health-driven consumers.”
The lineup includes plant-based beef mince, classic sausages, smokey sausages, and spicy chorizo. Each product is a 1:1 substitute for traditional meat, making them ideal for BBQs, tacos, stir-fries, and even pizza toppings. They are packed with protein, iron, fibre, and vitamin B12, ensuring a nutritious meal without compromising on taste.
Source: The Aussie Plant Based Co - the vEEF Range
Mariana Karam, NPD Manager at The Aussie Plant Based Co., describes the new products as “superior choices, not just alternatives,” designed to be the go-to option for Australians looking to reduce their meat consumption. With 21% of Aussies identifying as ‘meat reducers’ and 79% going meat-free at least once a week, the timing couldn’t be better.
Priced at just $4.50 per 300g pack, vEEF is now available in Woolworths stores across the country, further cementing The Aussie Plant Based Co.’s commitment to making sustainable, plant-based eating accessible to all.
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