From supermarket aisles to restaurant menus, vegan food is no longer niche-it's everywhere.
Once the underdog, now the top dog - vegan food isn’t just playing in the big leagues, it is the big league.
From supermarkets to restaurant chains, plant-based options are no longer hiding in the back of the fridge. PETA Germany’s 2025 Food Awards highlight just how mainstream, accessible, and downright delicious the plant-based movement has become.
Best Vegan Innovation - Luya’s shredded plant protein, made from chickpeas and okara—zero additives, pure umami.
Best Vegan Brand - The Vegetarian Butchery, because meat-free doesn’t mean missing out.
Best Vegan Supermarket - REWE - 2,700+ plant-based products, zero need to squint at labels.
Best Vegan Menu - Enchilada, because tacos and burritos taste even better when they’re cruelty-free.
Best Meat Alternative - Juicy Marbles -plant-based steak so convincing it’s making carnivores sweat.
Best Vegan Sausage Alternative: The Raging Pig - So good that even carnivores don't taste the difference
Source:Various - Top left - Luya, The Vegetarian Butcher, REWE Vegan Supermarket, Enchilada, Juicy Marbles, The Raging Pig
And that’s just the tip of the iceberg lettuce. Dairy-free milk? Check. Game-changing vegan cheese? Absolutely. Fish alternatives that’ll fool a seafood snob? Done.
The takeaway? Vegan is no longer a fringe movement- it’s front and centre. Whether it’s fast food chains rolling out plant-based burgers or entire supermarket aisles dedicated to meat-free alternatives, the food industry has spoken.
Plant-based isn’t the future. It’s already here.
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