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Vegan Snails, Seaweed Caviar, and a Masterclass in PR as Grater Goods Turns GG Bistro into a High Street Statement

Writer's picture: Scott Mathias Scott Mathias

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Christchurch, New Zealand based, Grater Goods has done it again. Not content with being just city's go-to for high-end vegan deli fare, the plant-based powerhouse has taken its food to the high street, literally. Welcome to GG Bistro, a Parisian-inspired eatery smack in the middle of High Street, where ethical indulgence meets effortlessly cool, plant-based cuisine.


GG Bistrot Branding

This isn’t just a new restaurant. It’s a full-blown mission to get more people eating and loving plant-based food. GG Bistro isn’t just about dining, it’s a showroom, a stage, a flavour-packed advertisement for Grater Goods’ legendary range of meat-free charcuterie, smoked vegan “salmon” (made from carrots, but you’d never guess), and their dangerously good deli sandwiches.


Tucked into the heart of Christchurch Central, GG Bistro is the kind of place capable of converting even the most sceptical carnivore. Inside, you’ll find a light-filled, vintage-chic space with outdoor seating perfect for lazy lunches and long dinners. But the real star here? The menu.


Think vegan escargots, seaweed caviar, beet tartare, and of course, Grater Goods’ own plant-based deli stars, all wrapped up in a French-inspired menu designed for sharing. It’s a masterclass in making plant-based food not just acceptable but desirable and it's already working its magic on locals.


“GG Bistro is a natural next step for us,” says Flip Grater, founder and head visionary behind the Grater Goods mini-empire. “We’re not just serving food; we’re showing people how good plant-based eating can be. It’s about indulgence, creativity, and sustainability, all in one beautiful space.”


Source: GG Bistrot - Vegan Escargot-Vegan Seaweed Caviar-Beet Tartare


High Street isn’t just a convenient location; it’s a strategy. With both a street entrance and access via the popular Little High carpark, GG Bistro is in prime position to capture both the curious and the converted. You stop in for a meal, you leave thinking maybe I could swap out more of my diet for plant-based and, more often than not, with a bag of Grater Goods’ products to take home.


Here's the genius - GG Bistro is more than a restaurant, it’s a full-scale plant-based PR campaign. Every bite is a statement, every dish is a subtle nudge towards a world where flavour, ethics, and indulgence don’t just co-exist but thrive.


With a curated wine list featuring French and New Zealand selections, a menu making plant-based food irresistible, and an atmosphere transporting you straight to Paris (minus the airfare), GG Bistro is Grater Goods' loudest, most delicious argument yet for why the future of food is plant-based.


Ready to taste what the hype is about? GG Bistro is now open. You might just walk away questioning everything you thought you knew about plant-based food.



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