As the new year unfolds, millions worldwide are embracing Veganuary 2025, the annual challenge encouraging individuals to adopt a vegan lifestyle for the month of January. Since its inception in 2014, Veganuary has witnessed exponential growth, reflecting a significant shift towards plant-based living.
In 2015, the campaign saw just 12,800 participants. By 2020, this number had surged to 400,000, and in 2023, over 700,000 people officially signed up. The upward trajectory continued, with 1.8 million participants in 2024, and projections for 2025 suggest an even higher turnout.
Source: Veganuary - Provocative Pig in a sausage ad
This growing interest in veganism has prompted companies to expand their plant-based offerings, providing consumers with diverse and delicious options. Notably, several brands have introduced innovative products and recipes to support those reducing their animal meat intake:
Aldi: The UK supermarket chain has launched its largest-ever vegan range for Veganuary 2025, featuring meal kits, gut health-promoting meat alternatives, and deli slices starting at £1.49. New additions include a liquid egg replacer, tempura 'frickles', and a variety of plant-based meal kits such as BBQ No Pork and Pulled Hoisin No Duck.
Squeaky Bean: Known for its vegan deli slices and chicken-style pieces, Squeaky Bean continues to offer ready-to-eat plant-based products that cater to consumers seeking convenient and indulgent vegan options.
VFC (Vegan Fried Chick*n): Co-founded by Veganuary's Matthew Glover, VFC offers plant-based fried chicken alternatives, aiming to provide familiar flavours without animal products. Their range includes vegan chicken fillets, bites, and popcorn chicken, appealing to those craving comfort food during their vegan journey.
Garfields Vegan Food Co has a range of vegan cheeses matching any of the classic French dairy based cheeses. Eating more vegan - plant-based food doesn't mean going without. Check out these recipes guaranteed to tempt any pallet or UK customers can order directly from the website.
FROOM: Australian based startup going places under the professional stewardship of
Jenny and Neil Joseph. Their range of 'mushroom meat' products are not only available through various supermarket outlets in Queensland, New South Wales, South Australia and Western Australia but NOW available via JustAddVegan Website. Download the FROOM Special Veganuary Recipe Book below.
For those seeking culinary inspiration, Veganuary's official website offers a large number of recipes catering to various tastes and dietary needs. From hearty breakfasts to delectable desserts, the recipe collection delivers up a diverse and satisfying range of meals throughout the month.
Source: Various as linked below - Beautiful vegan food.
Here are some standout recipes to try this Veganuary:
Mushroom and Butter Bean Filo Pie A savoury pie filled with a rich mixture of mushrooms and butter beans, encased in crispy filo pastry.
Coconutty Curried Beans A creamy and flavourful curry featuring a medley of beans simmered in coconut milk and aromatic spices.
Super-Green Spaghetti A vibrant pasta dish tossed with a blend of green vegetables and a zesty herb sauce. Use vegan cheese.
Tempura Frickles Crispy tempura-battered pickles, offering a tangy and crunchy snack or appetiser.
BBQ No Pork Meal Kit A convenient meal kit featuring plant-based pulled 'pork' in a smoky BBQ sauce, perfect for a quick and satisfying dinner.
As Veganuary continues to gain momentum, it not only highlights a shift in consumer preferences but also clearly illustrates a collective effort towards more sustainable and ethical eating habits.
With an abundance of resources and an ever-expanding array of plant-based products, embracing a vegan lifestyle has never been more accessible or enjoyable and totally Animal and Earth Friendly.
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