The US plant-based food market is forecast to grow from $9.87 billion in 2024 to $26.72 billion by 2033, according to a report by Research and Markets. This expansion, fueled by evolving consumer preferences and sustainability concerns, reflects the increasing popularity of plant-based diets among Gen Z and Millennials.
Quick-service restaurants (QSRs) are spearheading the shift, with giants like KFC incorporating plant-based options, such as Beyond Fried Chicken, into their menus.
Source: KFC - Beyond Fried Chicken
In addition to product innovation, the report highlights the role of celebrity endorsements and media influence in boosting mainstream acceptance. Consumers are also drawn to plant-based products for their health benefits, environmental impact, and ethical considerations.
However, challenges persist. Cost remains a significant barrier for many consumers, while debates over labeling and regulation add complexity to the market. Still, industry players are responding with improvements in taste, nutritional value, and affordability to attract a wider audience.
Research and Markets emphasises the role of retail giants and QSR collaborations in normalising plant-based choices, driving availability and convenience. Analysts note also, as awareness of food sustainability grows, the market’s trajectory signals a broader shift in eating habits across the US.
For more details, see the full report from Research and Markets CLICK HERE
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