Why Has IKEA Invested in Plant-Based Seafood?

IKEA's investment in New School Foods, a Canadian based plant-based seafood start-up, aligns seamlessly with its expansive net-zero and sustainability initiatives. As IKEA intensifies its efforts to furnish more sustainable food options, its collaboration with New School Foods is seen as a calculated step towards this goal.

Source: Original image New School Foods

IKEA has publicly committed to ensuring that 50% of its restaurant offerings are plant-based by 2025. It sells USD$2.5 Billion worth of food annual and is the 10th largest food seller outside of the US. This commitment extends beyond just diversifying their menu; it's about transforming consumer habits towards more sustainable choices.

The investment in New School Food's whole-cut plant-based salmon operation, supports IKEA's strategy to reduce environmental impact and cater to the growing consumer demand for ethical and health-conscious products.

Robert Carleke, innovation ventures manager at Inter IKEA Group, says the decision to back New School Foods is driven by the company’s role in the alternative protein sector and their groundbreaking production technology. "New School Foods is a true pioneer in the alternative protein industry, and we were impressed by the team, their products, and the production technology they’ve developed. We are curious to explore and learn more about the potentials for plant-based alternatives." says Robert Carleke.

Source: New School Foods cooked plant-based salmon

IKEA sees a significant opportunity in plant-based foods as a way to attract and satisfy customers who are increasingly opting for foods not only tasty but produced sustainably.

See our earlier story on how this unique product looks and tastes like its fishy cousin.

IKEA's venture into plant-based foods aligns with its broader sustainability objectives, such as reducing its carbon footprint and promoting healthier eating habits. By investing in companies like New School Foods, IKEA is not only preparing for a future where plant-based options are the norm but is also taking active steps to shape that future.

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