People are still scrambling (pun absolutely intended) to get their hands on overpriced chicken eggs. But with plant-based egg alternatives widely available and a major new player entering the US market, the question remains - why are people still hooked on chook eggs?
Source: Crackd, the No-Egg Egg - fresh vegetable plant-based egg omelet
Take JUST Egg, for example. This plant-based egg alternative, made from mung beans, is already stocked in 50,000 stores across the US. It looks, cooks, and tastes just like the real thing—minus the cholesterol, factory farming, and wild price fluctuations. A 16-ounce bottle, equivalent to at least eight eggs, costs around $6.79. That’s less than a dollar per serving for a product with 70 calories, 5 grams of protein, and zero guilt.
And now, Crackd, the No-Egg Egg, the UK’s #1 plant-based egg brand, is making its way across the pond. Crackd will debut at Natural Products Expo West in March before hitting US grocery shelves in a few months time. What sets it apart? It’s all-natural, non-GMO, free from 14 MSA allergens, and lower in calories and fat than eggs. Plus, it comes in a convenient pourable pouch equivalent to seven eggs which is perfect for scrambles, omelettes, baking, and even food manufacturing. Unlike other egg replacements struggling with supply chain issues, Crackd will be produced in the US, ensuring availability even as traditional egg prices continue to soar.
And it’s not just JUST Egg and Crackd leading the charge. AcreMade is a reliable staple for those craving a fluffy scramble. Bob’s Red Mill has a dependable egg replacer for baking, and legacy brands like Orgran continue to provide solid alternatives.
With traditional egg supply still in crisis due to bird flu outbreaks and skyrocketing costs, the shift towards plant-based eggs seems like a no-brainer. The options are there. They’re accessible. They’re healthier. And they’re cracking open a whole new way of eating.
So, remind us again - why are people still panic-buying chook eggs when the alternatives are ready to roll?
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