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Wicked Kitchen Sends Out A Call To 'Cold-Cut' Users

Derek Sarno, Co-Founder Wicked Kitchen and Former Chef-Director of Plant Based Innovation at TESCO, UK has sent out an APB to speciality sandwich and deli operators to take up his challenge.


Riding off the classic Wicked Kitchen Italian sub launched in 2018 into Tesco, UK, Derek is asking you to push your local Subway Pret A Manger to step-up.

Source: Derek Sarno


"Veg led, casually elegant, healthier, next level, whole food plant based with (No-Oil & Gluten Free optional), and it's inexpensive to boot. Checking all the boxes ✅. And... it makes 4 HUGE subs that feeds 8, for less than a tener (£10). If you start this today it'll be ready for tomorrow's holiday", says Derek Sarno.


Check out his video which includes the full recipe on how to create this amazing whole foods plant-based Italian sliced cold cut sub.


The Wicked Vegan Italian Sub, Grinder, Hoagie or Sandwich. Whatever you want to call it, this is awesome! Made with inexpensive and underrated, mighty Root Vegetables. This is next level for Whole Food (NO- OIL OPTIONAL), recipes. Soy free, animal free, dairy free And can easily be gluten free -- if you switch out the bread

Derek says he is open to collaborations, Subway Pret A Manger Panera Bread Quiznos Starbucks Costa Coffee or any other food service business that wants to add incredible vegan options to your menu. Surprise and delight, bring new customers in and lift your green ratings. ✅., says Derek.


Since launching just hours ago this video is garnering great feedback.

I am so excited about this recipe️️️️. I'm born bred Bronx Italian gal and as a kid loved the Italian sub. But, being Vegan AF FTA, I had to say Ciao. Now, Thanks to you and this cruelty-Free Italian sub recipe, I can't wait to get all my root vegetables and bang out this amazing Italian sub . I have to send Love to your Beautiful girl Frankie a.k.a. Ms. America 🇺🇲. She is absolutely GORGEOUS really loved seeing her in your video ️(You did a great job editing)


This looks freakin epic! I've always loved building monster sammiches since I was a kid and still do being vegan the last several years. Lately on mine, I've been using my homemade humus and sprouts with horseradish too. So many ways to build!4/20 will be a feast!


Sit back and enjoy this GREAT VIDEO.


Editors note: Derek is a real pioneer in the whole food plant-based products market. His unabashed and down-to-earth approach to food prep, Derek is not afraid to share 'secrets of the trade'. We hope we see more 'food-build' videos from Derek in the months ahead.



ENDS:

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