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Writer's pictureScott Mathias

Wise Boys and My Food Bag Dish Up Plant-Based Goodies for Veganuary


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Auckland’s favourite vegan burger chain, Wise Boys, has teamed up with My Food Bag to serve up plant-based perfection this Veganuary. With three mouth-watering recipes on offer, this collaboration promises to make plant-based eating simple, delicious, and oh-so-enticing.


First up, there’s a classic cheeseburger featuring Wise Boys’ signature spicy chipotle patties, garlic aioli, and a side of hand-cut fries - a crowd-pleaser screaming comfort food. Next, taco lovers can dive into sweet and sticky cauliflower tacos, drizzled with Wise Boys’ creamy aioli. Rounding out the trio is a fish-style burger crafted from a crumbed tofu patty, paired with their ever-popular classic mayo.


Source: WiseBoys Vegan Burgers for Veganuary.


Veganuary, the global campaign encouraging people to embrace plant-based eating for January, has never been bigger. The trend is catching on fast, with thousands of Kiwis getting on board to kickstart their year with healthier, eco-friendly choices. And with offerings like these, it’s easier than ever to ditch the meat without compromising on taste.


Wise Boys, known for their indulgent vegan burgers and sustainable ethos, has been a game-changer in New Zealand’s plant-based dining scene. From food truck beginnings to becoming a beloved Auckland institution, their focus on flavour and sustainability has won over vegans and meat-eaters alike.


My Food Bag, meanwhile, is all about making dinnertime stress-free with pre-portioned ingredients and chef-inspired recipes. This partnership is a match made in foodie heaven, giving Kiwis the tools to create restaurant-quality vegan meals at home.


Whether you’re a Veganuary veteran or a curious first-timer, Wise Boys and My Food Bag are here to prove plant-based eating is anything but boring. Get ready to roll up your sleeves and dig into a whole new world of flavour this January and every month here after.


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