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Writer's pictureScott Mathias

Wise Boys Goes Big Iconic Vegan Burgers Hit Kiwi Supermarket Shelves

Wise Boys, the spirited New Zealand plant-based burger brand founded by brothers Tim and Luke Burrows, is making a bold leap from its popular Auckland burger joints to supermarket shelves nationwide.

Wise Boys - Plant-based vegan  burger

Source: Wise Boys - Plant-based vegan crispy jackfruit burger


Known for their indulgent, planet-friendly burgers and signature sauces, Wise Boys' vegan burger patties are now available at The Vegan Shop in Grey Lynn, Faro Fresh stores, and New World supermarkets across the South Island.


The brothers, who started with a self-built food truck, have grown Wise Boys into a staple of Auckland’s plant-based dining scene. Their commitment to sustainability and local ingredients has resonated with a growing audience of conscious consumers across New Zealand.


The retail burger range lineup includes the Hemp and Mushroom Burger, celebrated for its earthy richness and protein-packed ingredients; the Crispy Jackfruit Burger, offering a delightfully crunchy texture with a sweet and savoury twist; and the Spicy Chipotle Burger, delivering a smoky kick that spice lovers will adore.

Wise Boys - Retails burger packs

Source: Wise Boys - Retails burger packs


This retail product expansion marks a significant step for the brand, which has already gained a strong reputation for its house-made vegan mayo and aioli sauces available nationwide. Each burger patty reflects Wise Boys' commitment to sustainability, indulgence, and plant-powered innovation, making them a great choice for conscious consumers.


For those eager to taste the future of vegan burgers, you can find Wise Boys’ products by CLICKING HERE


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