New Zealand's premier fruit brand, Zespri has just smashed through a juicy milestone with 100 million households worldwide now hooked on New Zealand’s golden (and green) export. That’s a whole lot of kiwifruit getting sliced, diced, blended, and devoured across breakfast tables from Tokyo to Toronto.
Source: Zespri - Sungold Kiwifruit.
This isn’t just a numbers game, it’s proof that Zespri’s marketing hustle is paying off. The brand’s all-in approach to premium quality, sustainability, and that "once you taste it, you’re hooked" factor has seen it sink its roots even deeper into key markets. With household penetration now sitting at around 23% in its core territories, it’s clear kiwifruit aren't just a snack anymore, they are part of the global lifestyle.
And Zespri is nowhere near done. This new season alone, it’s prepping to ship over 200 million trays because when you’ve got this kind of demand, you don’t just keep up, you level up. Health-conscious consumers are driving the trend, hunting for fresh, high-nutrient foods not tasting like cardboard. Turns out, kiwifruit are hitting that sweet spot between delicious and functional.
So, what’s next? Zespri’s got big plans predicting more markets, more innovation, and an even bigger push to lock in its place as the must-have fruit of the wellness generation.
Whether you like your kiwifruit gold, green, straight from the spoon, one thing’s clear, Zespri has turned New Zealand kiwifruit into a movement.
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