New Zealand-based Zoffee, has secured a $930,000 investment to develop a sustainable coffee alternative made entirely from native plants. The Ministry for Primary Industries (MPI) is contributing $375,000 through its Sustainable Food & Fibre Futures (SFF Futures) fund, with the remainder sourced from private investment.
Source: Zoffee - New Zealand Native Alt.Coffee Beans
The funding will support five key initiatives aimed at transitioning Zoffee from a research initiative to a market-ready product. These efforts include planting 1,000 Coprosma plants, with an additional 3,000 planned, and collaborating with Food Innovation New Zealand to refine the product's taste. Zoffee is also working with AbacusBio to develop a high-yielding, resilient cultivar of the plant.
To celebrate this milestone, Zoffee has launched its website, www.zoffee.co.nz, where coffee aficionados can pre-purchase the opportunity to be among the first 100 to 'road test' the product. The company envisions native Zoffee plantations across New Zealand, offering farmers a diversification options enhancing the environment and providing tangible monetary returns.
Source: Zoffee
The company aims to have Zoffee products on shelves within 18 to 24 months, starting with instant and plunger options, aligning with New Zealand's broader goals of promoting sustainable and innovative practices in the food and fibre sectors. The SFF Futures fund, which supports projects delivering economic, environmental, and social benefits, contributing to the country's transition from volume to value in its primary industries.
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