New Zealand-based food tech company Ārepa is celebrating the triumphant recalibration with its new campaign, “Sip Some Neuroscience", following recent scrutiny from Kiwi health authorities regarding health claims. The campaign locks in the company’s absolute dedication to brain health through scientifically validated products.
Source: Arepa
The initiative promotes Ārepa’s flagship product, Brain Drink, designed to support cognitive function with the backing of clinical research. The campaign reflects Ārepa’s commitment to delivering 100% natural, scientifically tested brain food, aiming to reconnect with consumers and reinforce the brand’s credibility.
Zac Robinson, co-founder of Ārepa, commented on the campaign, “It’s been a tough year felt across the whole industry, so we couldn’t be more proud to see our Brain Drink being celebrated in such a fun and creative way around the streets of Auckland and New Zealand, sharing our most important message - that our product always has been, and always will be, informed by science.”
Source: Arepa
The “Sip Some Neuroscience” campaign represents a strategic move by Ārepa to focus on the scientific foundation of their products and address previous concerns about health claims. By promoting their dedication to evidence-based benefits, Ārepa aims to restore consumer confidence and highlight the unique advantages of their brain health solutions.
For more information on Ārepa’s products and their commitment to science, visit their New Zealand website and Australia.
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